I love creating friendly digital solutions ✨

From data to design: refining the purchase process of a Marketplace

Drinks&Co was an innovative online marketplace specializing in wines and spirits, serving as a prominent digital business unit of the multinational Pernod Ricard.

I focused on identifying friction points in the purchase funnel through Data-Driven Design and UX Research methods (interviews, surveys, focus groups, etc.). Subsequently, I redesigned new design solutions based on the research, achieving a smoother shopping experience and reducing drop-off in the Shopping Funnel.

👉 If you'd like to see this case study in more detail, feel free to reach out.

• 📊 Data-Driven Design
• 🔍 User Research
• 🔄 User Flows
• 📐 Wireframing
• 🎨 UI Design
• ✨ Prototyping
• 🧩 Design System

Revamping Loyalty: A User-Centered Approach to Satisfaction

FloraQueen is an e-commerce platform specializing in flower sales, delivering premium bouquets to over 90 countries since 2005.

I led the full design process for the FloraPrime loyalty program, enhancing the user experience and driving customer engagement. Within just one month of launch, repeat purchases increased by 35%, and conversion rates for users who joined FloraPrime saw a 20% boost, ultimately improving customer satisfaction and loyalty.

👉 If you'd like to see this case study in more detail, feel free to reach out.

• 🔍 User Research
• 📐 Wireframing
• 🎨 UI Design
• ✨ Prototyping